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Human resources management in practice and science – regionally networked

The network “human resources management in practice and science“ has been created to offer human resources managers in companies as well as teachers and researchers in human resources management at Reutlingen University a regional platform to enable a regular and practice-oriented exchange of opinions, experiences and knowledge among colleagues in a cohesive group. Current and future challenges for human resources management are discussed both from a practical and a scientific point of view.

The network’s members are human resources experts in executive positions in companies and research institutes in the NeckarAlb region as well as professors from Reutlingen University whose teaching and research areas are focused on human resources management, organisation and ethics. 

Kick-off event: 6 June 2019, 3.30 to 6.30 pm on the campus of Reutlingen University.

The kick-off event begins with a keynote speech by Professor Dr Arjan Kozica on the topic “digital working environment“ and the presentation of his research project DigiTraIn 4.0, which is funded by the Ministry of Research and Education (BMBF). This will be followed by a panel discussion on the presented topic and network planning.

The network enables ...

  • ... a close regional network through direct personal contacts among the members and between practice and science
  • ... a compact overview of the challenges of a modern HR management and current trends
  • ... learning from one another and obtaining ideas for daily human resources activities by an exchange of experiences and a change in perspective
  • ... creating added value without too much effort through short distances, low costs and non—bureaucratic support

Come and join our network, we look forward to meeting you.

Your contact at Reutlingen University

Petra Kneip

Prof. Dr. Petra KneipHuman Resources Management and Organizational Behavior

Office Hours: By appointment

ESB profile page

Building 5
Room 207
Phone +49 7121 271 3022
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Role and Responsibilities
  • Vice President for Organisational Development, Marketing and Diversity Management
  • University Executive Officer for Personnel Development
  • Member of the University Advisory Board
Focus of Lectures
  • (International) Human Resources Management
  • Organizational Behaviour
  • Project Management
  • Studied Business Administration with focus on economic informatics, human resources and business research at Saarland University
  • Doctorate, subject of dissertation “Erfolg im Projektmanagement” (Success in Project Management)
  • Project manager in the European Logistics Department (Hewlett-Packard GmbH)
  • HR Manager (Hewlett-Packard GmbH)
  • Advisor in management development (Trumpf GmbH u. Co. Maschinenfabrik)
  • Senior HR Business Partner (SAP AG)
  • Trainer in project management and management development
  • 03/2009 Appointed professor of "Human Resources, Organizational Behaviour and Leadership" at Reutlingen University

Thiemann D, Kozica A, Kneip P. Technologiebedingten Wandel meistern - Change-Ansätze zur Reduzierung von Technostress. Organisationsentwicklung - Zeitschrift für Unternehmensentwicklung und Change Management (ZOE). 2020;3: p. 46-49. ISSN: 0724-6110.

Kneip P. Candidate Experience. WISU– Das Wirtschaftsstudium. 2019:  p. 553-555. ISSN: 0340-3084.

Kneip P, Göddeke A. Begriffe - die man kennen muss: Monopson. WISU– Das Wirtschaftsstudium. 2019:  p. 51 (Vollartikel). ISSN: 0340-3084.

Gruenewald H, Kneip P, Kozica A. The Use of Gamification in Workplace Learning to Encourage Employee Motivation and Engagement. In: Kenon VH, Palsole SV, editors. The Wiley Handbook of Global Workplace Learning. Hoboken, NJ, USA: John Wiley & Sons.; 2019. p. 557-575. DOI: 10.1002/9781119227793.ch29.

Kneip P, O'Mahony N, Schütz T, in der Beek A. Attraktiver Arbeitgeber für die Generation Y auch ohne "schicke" Produkte. PERSONALquarterly. 2019(01):  p. 38-45. ISSN: 2193-0589.

Kneip, Petra; Brüggemann, Julia (2018): Wenn Kopf, Bauch und Hand zusammenpassen. In: Controlling & Management Review 62 (2), S. 58–63. DOI: 10.1007/s12176-017-0141-0

Kneip, Petra; Goeddeke, Anna (2018): Heuristiken und kognitive Verzerrungen. In: WISU – Das Wirtschaftsstudium (11/2018), S. 1216–1218. Online verfügbar unter

Veronika Kunath

Veronika Kunath, M.A.Managing Transformations in Organizations, Work & Society (OWoS)

ESB profile page

Building 5
Room 010
Send e-mail »

Areas of Responsibility
  • Wissenschaftliche Mitarbeiterin im Forschungsfeld Managing Transformations in Organizations, Work & Society (OWoS)
Research Topics

Further contact:

Rainer Nawroth
Head of Corporate Human Resources
Storopack Hans Reichenecker GmbH, Metzingen