Internationalisation

Globalisation has impacted economies, businesses and academic institutions considerably over the past decades. Against the backdrop of globalisation, ESB Business School has recognised the importance of focusing on internationalisation as a research area. The research group concentrates predominantly on four key areas of internationalisation:

The first aspect deals with internationalisation and its impact on economies and societies. The world economy is more than a sum of national economies and national markets brought into contact with one another. Instead we are confronted with a global system that creates unity through relationships between subsystems, but on the other is extremely heterogeneous and contradictory. Topical issues such as the effect of Brexit on the European economy, education and society will be addressed.

The second research area focuses on the business interaction. Questions of how to do business with counterparts from other cultures, the influence of internationalisation on corporate communication or differences in consumer and investor behaviour across borders are dealt with.

Thirdly, the group also researches the impact of internationalisation on an academic environment. The internationalisation of curricula and fostering global employability of students are key topics.

The fourth research topic is Business opportunities in emerging markets. Particularly sub-Saharan Africa, but also the other emerging markets, are characterised by high growth rates under difficult business conditions.  The overriding question is: How can companies profit from growth under the prevailing conditions?